BMoreFit – Teacher Toolkit Intro

Zedora was asked to produce this infomercial to introduce the BMoreFit Teacher Toolkit to public school teachers. BMoreFit, a non-profit organization dedicated to fighting childhood obesity, asked us to create a series of 24 health and fitness videos. Due to budget cuts, many schools have eliminated physical education classes from their curriculum. These short videos provide much-needed exercise breaks for students. The videos are part of the BMoreFit Teacher Toolkit. These kits are being distributed to Teach For America and Baltimore City Public Schools in an effort to help kids stay more active in their classrooms.

CLIENT: BMoreFit